I spent the last months of the 20th Century trying to convince my fellow first-graders that I was an alien. I even tried to convince myself.
But, the new millennium came and everyone still believed I was a human. While my con wasn’t successful, I did solidify my love for storytelling.
This followed me into my adult years as I became a high school English teacher, and also prompted me to leave my career to pursue an MFA in creative writing.
I wrote horror stories and disco novels by night, and began a copywriting career by day. (I had earthlings to feed!)
I got my start in the DTC world and immediately got sucked in. Given the wildly complex nature of that digital space, it’s particularly fist-pumpingly exciting when a headline or a CTA cut through the chaos to achieve a measurable result.
I’ve helped build agencies. I’ve come in on multi-million dollar accounts. I’ve laid the creative foundation for start-up brands. I’ve refined the voices of industry leaders.
This is everything that’s led to Branded Alien.
Just because we’re human doesn’t mean your business can’t be extraterrestrial. Let’s make contact.
Caleb Bethea